Monday, June 22, 2009

Innovative way of advertising

Ever wondered if brand related advertisements can be linked to social welfare.

Recently, KFC came up with an idea of filling up potholes on the roads of Louisville, USA with asphalt. Only thing they wanted is the permission to put KFC logo over the repaired patches of road. This way they were able to advertise while citizens got the benefit of improved infrastructure.

The following picture tells the entire story


Brian Bohannon/PRNews

Way forward: In my opinion considering the number of big advertisements and hoardings on road it is less likely to cause too much of a problem. But to ensure safety of citizens, municipality departments of various cities may take this in form of pilot projects and ensure that it is not causing inconvenience for the motorists by distracting their attention. If it is fine with motorists this may be a new trend in advertisement world.

On the other hand, Govt. authorities should frame some rules on number and size of advertisements to keep a tab on large scale graffiti on roads.

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3 comments:

  1. AnonymousJune 22, 2009 at 11:16 AM

    Thanks for taking time out to come up with this. I think the blog is awesome as it is. More importantly the idea behind this is both relevant and powerful. I am looking forward to seeing this blog become a new medium of exchange for exciting ideas for us.

    ReplyDelete
  2. Gaurav SharmaJune 22, 2009 at 11:36 AM

    Thanks Imran.
    You guys have always inspired me to look forward in life.

    ReplyDelete
  3. UnknownFebruary 4, 2010 at 9:55 PM

    Deadly!!!!!!!!

    ReplyDelete

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